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Forex Trading: Learn How To Read A Forex Quote

2007-11-14T17:21:00.000-08:00

An Internet Gambling Glossary - Part Two

2007-11-11T18:21:00.001-08:00

This is the second installment of my internet gambling glossary.

FOLD: In poker, to opt out of a round. The player loses all moneys bet prior to folding.

HIGH-LOW BET: In roulette, to bet either numbers 1-18 or 19-36. High-Low bets pay even money.

HIT: In blackjack, to request another card from the dealer.

INSURANCE: In blackjack, insurance is a side bet that pays two to one if the dealer has a natural, ( twenty-one on the first two cards dealt ).

LINE BET: In craps, an even-money bet that pays back 98.6%.

MAIDEN RACE: Features horses that have not yet won a race.

MIDDLING: To take both sides of a bet at different point spreads.

NATURAL: As in blackjack, when the player or dealer gets twenty-one on the first two cards dealt.

OVER/UNDER: A sports wager in which a bet is made that the end score will be higher or lower than the wager.

PAYLINE: The line on a slot machine window on which the symbols on each reel must align in order to win.

PICK THREE: To pick the winners of three consecutive horse races.

PLACE: A wager that a horse will win or place second.

POINT SPREAD: The amount of points by which the favorite is expected to win.

PROGRESSIVE: Any game in which the jackpot increases as the game is played by all players.

PUSH: A blackjack term meaning the player and the dealer have equal hands totaling the same amounts, resulting in a tie, (push).

QUINELLA: In horse racing, to select the first two horses to finish first and second, in any order.

RAISE: In poker, to increase the previous bet made in a round.

RAKE: A casino charge that takes a portion of each poker pot as a fee for housing, supervising and dealing the games.

RANDOM NUBER GENERATOR: Slot machine and video poker machine manufacturers are required by law to incorporate a computerized application within each machine that guarantees that numbers generated by each play are randomly selected in no particular order so that patrons can be assured that the results of each play are not rigged.

RIGHT BETTOR: In craps, to bet on the pass line, wagering that the shooter will win craps.

SEVENING OUT: In craps, to lose if a seven is rolled after the point has been established.

SHOW: In horse racing, a horse that finishes second or third.

SIMULCAST: Real-time TV coverage of a sporting event, such as a horse race or ball game, to other tracks and betting venues.

SPLIT-BET: In roulette, to bet on two side-by-side numbers.

SPLITTING: In blackjack, to split two same-value cards the first two dealt and play them as separate hands.

STAKES RACE: A horse race that offers the largest purses and is participated in by the best horses.

STAND: In blackjack, to not take any more cards, also known as stay.

STRAIGHT BET: In craps, this is a single-number bet.

TRIFECTA: A wager that three horses will finish a race in the exact order as predicted by the bettor.

WRONG BETTOR: To wager that a craps shooter will crap out on the come-out roll, or crap out after establishing a point.

Kenneth Bateman writes numerous articles on the subject of online casinos. To read more of his articles on http://www.21-online-casinos.com.When Two Tribes Go To War A History Of Video Game Controversy Features At Gamespot
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Identity Theft - Are YOU at Risk?

2007-11-10T09:16:00.001-08:00

Chances are you think that you won't be affected by the nation's number one fast-growing crime. Think again. Identity theft is on the rise.

In 2005, 9.3 million Americans were victims of identity theft according to the Javelin Better Business Bureau survey. 68.2 percent of the cases involved thieves who obtained personal information off-line vs. only 11.6% obtained online. ID theft through lost or stolen identification, misappropriation by family and friends, and theft of paper mail are among the most common ways thieves gain access to your information.

Most people do not have a clue how to protect themselves.

For a moment, let's just examine what could happen in your life if you are targeted for this crime:

Victims now spend an average of 600 hours recovering from identity theft over a period of years. This equals nearly $16,000 in lost potential or realized income. Typical out-of-pocket expenses are $1,500 on average.

Even after a thief is stopped from using your information, sometimes up to as much as 10 years, victims still struggle with the impact of identity theft. That includes increased insurance or credit card fees, inability to find a job, higher interest rates, as well as continuing to battle collection agencies that refuse to clear records despite substantiating evidence of the crime. How stressful do you think this situation would be?

The emotional impact on victims is likened to a violation similar to what victims of violent crime describe including rape, violent assault and battering. People feel dirty, ashamed, embarrassed and often are afraid to ask for help. Many have reported a split with a spouse of significant other as well as being unsupported by family members.

Most victims report a lack of responsiveness from those entities they turned to for help including police, collection agencies, credit issuers, utility companies and financial institutions. The average arrest rate for identity theft based on reported cases is 5%. The message here is crystal clear - we have to fight identity theft ourselves!

Exactly what are the different types of identity theft and how do identity thieves get access to your personal information?

Financial Identity Theft

This is the kind of identity theft most people think of first. Thieves hack into your computer at home or at the office and steal personal information. It accounts for about 28% of all identity theft happening today.

For example, thieves will:
use your line of credit to make purchases
use your credit cards to make purchase
open up a mortgage using your name and social security number
create a loan using your name and social security number
file bankruptcy under your name
open phone or utility accounts under your name
attempt checking and/or savings fraud (accessing your accounts)
attempt to use existing accounts to make purchases

Under the Fair Credit Billing Act, your liability in the case of unauthorized credit use is limited to $50 per card. However, in order to take advantage of this protection, you must file a dispute letter within 60 days after the first bill containing the error was mailed to you. So what happens if the thief changes your address and you don't receive your bill? Guess what, you are held financially liable. In addition, the Electronic Fund Transfer Act has the same 60 day notification provision or your liability is unlimited. Not fair, but it's the reality.

Some credit card companies promote zero liability for these kinds of fraudulent transactions. However the reality is that there are exclusions including cards used by business purposes, ATM transactions, and certain PIN-based transitions, all transactions processed outside the card issuer's network, and cases where the card holder gave permission for someone else to use their card. You have to read your cardholder agreement carefully to find out the exact details.

Financial Identity Theft has significant impact on a person's life including: financial losses, inaccurate credit reports that can mean being denied a job, difficulty getting new lines of credit, trouble opening new accounts as well as higher costs for loans and insurance. The toll of this kind of financial loss can be significant as can be witnessed in a recent lawsuit filed by a plaintiff against Home Depot, Case #02CC13327 in Orange County Superior Court, where a judge awarded the plaintiff $1 million in damages for identity theft.

Criminal Identity Theft

This is the second most common type of identity theft and most people aren't even aware of it.

In this case, a criminal uses your information during encounters with the police. For example, a thief who has your identifying information gets arrested for a crime and gives them your name and social security number. One day you are driving along and get stopped for a traffic infraction. The cop runs your name through their database and finds out you just committed a bank robbery in another state. Suddenly you are being hauled off to jail for something you didn't even do!

Never mind how stressful and embarrassing this mistake could be, it can also lead to an erroneous criminal record, outstanding arrest warrants, and possible consequences such as being fired from your job for not disclosing a conviction and even get you thrown in jail. What if this happens on a Friday night and they toss you the local jail overnight? Do you have someone you can call that could bail you out? Can you afford this kind of mistake happen in your life?

The results of this kind of criminal identity theft could include a negative impact on future employment, loss of security clearance, lost jobs and higher insurance premiums. It is the most difficult type of ID theft to clear up and in some cases, almost impossible. Some victims have been reduced to carrying court documentation with them at all times to prove who they really are and not the actual criminal.

Social Security Identity Theft

If someone uses your social security number to get a job and they have a continuous work record, guess who gets to pay the tax bill? The answer is you. There are cases where someone's social security number was used a total of 37 times by different people. In the employment screening business, we see this happen every day.

Medical Identity Theft

This kind of ID theft involves someone using your health insurance for medical and/or hospital care. The result is a mixed up medical record that could result in potentially deadly consequences. For example, what would happen if someone used your identification and health insurance number and got an HIV test that proved positive? Now all of a sudden, that record is attached to your medical records and every time you see a healthcare person, they think you have aids. In addition, this can seriously impact your ability to get insurance and it can result in significantly higher insurance premiums.

A recent article in the November 2006 issues of Reader's Digest reported that fraud is estimated to account for as much as ten percent of all health care costs including medical identity theft. An insurance card is like a Visa card with a $1 million spending limit, says Byron Hollis, national anti-fraud director of the Blue Cross and Blue Shield Association. The most frightening part of this article is the fact that organized crime rings are realizing how lucrative identity theft is and are adding a new dimension to the problem.

Driver's License Identity Theft

Our driver's license is the standard and most often used form of identification in United States. ID thieves are professionals at creating fake driver's licenses that are virtually impossible to detect. Having this form of picture ID opens the door to numerous other types of ID theft.

On October 28, 2006 in California, a worker at the Santa Ana DMV was arrested for her alleged role in an ID theft scheme that used applicant information to create fraudulent licenses. The indictment alleged that she used her position to sell fraudulent drivers licenses to co-schemers who paid between $1,500 to $5,000 for each fraudulent license. She allegedly obtained the identifications of victims from the DMV database and changed their address and identifiers to match the fraudulent purchaser who then had a new DMV photo taken.

What can You do to Protect Yourself?

The good news is there are many things you can do to protect yourself, but you must be proactive. This is a crime you cannot afford to wait to become of a victim of.

1. Order the Federal Trade Commission's free report on identity theft by visiting www.consumer.gov/idtheft or calling 877 382-4357

2. Get a copy of your own credit report and review it carefully for accuracy. Because of the new Fair and Accurate Credit Transactions Act (FACTA) you can get a free copy once a year at www.annualcreditreport.com

3. Be careful with your mail. Don't use an unsecured mailbox when mailing anything containing financial information. Drop off at the post office or in a post office collection box.

4. Guard your trash. Identity thieves will look for credit card receipts and applications, insurance forms, bank statements etc. Buy a shredder and use it regularly.

5. Use your Social Security Number only when absolutely necessary. Before you give your SS# to anyone, ask why it is needed and how it will be used, or shared with others and how the company protects your personal information.

6. Pay attention to billing cycles. If your bills don't arrive on time, follow up with your creditors. A missing statement can mean an ID thief has taken over your account and changed your billing address.

7. Be cautious with online purchases. Before purchasing anything on the internet, look for the icon of a lock in the lower right-hand corner of your browser windows. If it's there, you're dealing with a secure site. It not, you'll be safer finding another merchant.

8. Remove personal information from old computers. Files you think you have deleted from your computer may remain on your hard drive where hackers can easily access them. Use a wipe utility program to delete files with sensitive data.

9. Opt-out of receiving pre-approved credit cards offers in the mail by calling 888 5-OPT-OUT or going to www.optoutprescreen.com

10. Immediately sign up for an ID Theft Shield program which can not only monitor your credit and let you know when anything changes, but can also provide restoration after the fact. Don't wait on this one - Click here now for more information

Cathy Taylor is a marketing consultant with over 26 years experience focusing on communications and public relations programs for small business sectors. She can be reached at creative-com@cox.net Travel Insurance
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Business/Product Publicity: Market To The Media First

2007-11-06T18:07:00.001-08:00

When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing research might have been, very few business owners are as meticulous at determining their proper "media market" ?that is, all those media outlets whose editorial profiles are a match to a product/business profile and would be appropriate for generating media exposure and publicity.

One of my favorite things to do is educate my clients about their "media market." Consider this, in North America there are more than 75,000 media outlets and almost one million reporters, editors & producers in the entire media market. However, only a small percentage of those may be appropriate and applicable to your business/product. But which ones? Unfortunately, too many well-intentioned entrepreneurs are either uninformed or misinformed regarding what it takes to attract media attention for their business. I recently surveyed 100 business owners and entrepreneurs who contacted my business about a publicity/media exposure campaign. Here's what I found:

11% - "Are Admittedly Media Market Clueless"
19% - "Have Unrealistic Media Market Perceptions"
29% - "Think Local & Large Media Are The ONLY Media"
41% - "Have A Good Grasp On Their Potential Media Market And Its Benefits"

Here are the descriptions of these categories and the lessons I try to teach those who fall into each category:

11% - "Are Admittedly Media Market Clueless" These are the business owners who know their product and market inside and out, BUT they have never thought about launching a publicity/media exposure campaign before now. They know very little about their potential media market or how to generate publicity therein.

The Lesson: For these types of business owners I recommend asking for help from a smaller PR agency or publicity specialist who is willing to "hand hold" to get the client educated. Research to find one who doesn't mind spending the time to educate you about what should be included in your specific media market and the pitch. Make sure the agency or publicist understands the product/business as well as you do and can in turn educate you about your media market ?one that will be able to benefit your business for years to come.

--

19% - "Have Unrealistic Media Perceptions" These are the business owners who are CONVINCED that EVERY newspaper, consumer interest magazine and TV show will run a feature on their new products when they launch a publicity campaign.

The Lesson: No product or business, no matter how big or great can be assured media coverage in every outlet in a media market. But you can get coverage in a good number of them given the right media tending. Every media pitch will be weighed against the media outlet's editorial lead-time, its available editorial space, and availability of an editorial staff member to cover your pitch. It is totally up to the discretion of each media outlet as to whether your pitch makes it to the pages or on air. It can be an uphill battle if you target the wrong media with the wrong message. But you can greatly increase the chances generating those media placements with a little expertise and media market know-how.

--

29% - "Think Local & Large Media Are The ONLY Media" These are the ones who think of their media market in two simple terms: LOCAL & LARGE LOCAL, as you might imagine, means the media outlets in their city or surrounding geographic region -- the local newspaper, a regional business magazine or two, a few shows at local radio/TV stations. LARGE, on the other hand, are media outlets like The Wall Street Journal, Newsweek, Good Morning America, Oprah or your other favorite large circulation, trade specific media outlet.

The Lesson: The reality is local and large are indeed part of your media market, but not the only ones. The best media market opportunities may well be the dozens of other smaller scale papers, magazines, newsletters or TV/radio/cable shows that may generate more customer interest and sales than a placement in the big media might. Because of a lack of media market knowledge, many business owners don't even know these smaller, more targeted media outlets exist. This is where a PR agency or publicity specialist can be integral in your publicity campaign. They know the media market very well and will be able to find those media members who will be the best for generating editorial features on your business or product. They also have great media contacts that can turn one feature into a syndicated story that runs in multiple media outlets nationwide.

--

41% - "Have A Good Grasp On Their Potential Media Market And Its Benefits" These are media-savvy entrepreneurs and business owners who are realistic and knowledgeable about how the media can benefit their business. They know that they have to narrowcast their media pitch to a select segment of the media in order to get coverage that will increase exposure for the business.

The Lesson: Don't let a PR agency or publicity specialist tell you they will send your pitch to 20,000, 30,000 or 50,000 media outlets. The reality is, of the 8,000 daily & weekly newspapers, 11,000 magazines & newsletters, 15,000 radio/TV/cable stations and 7,000 Internet news sites in North America, only about 25% of those accept press releases from outside their geographic area. They cover only LOCAL issues, businesses and products, and it is a waste of time to target them. The key is researching to discover which media outlets will be receptive to your pitch and knowing how to parlay those media contacts into positive consumer interest features that will educate and entice customers about your product or business.

Just like marketing to find the right customers, one should be equally diligent about finding and pitching the right media market. Bottom line ?whether you have a general interest product that has widespread consumer appeal or a trade specific business with a very narrow customer base, knowing your appropriate media market can mean the difference between product/business publicity or product/business obscurity.

Copyright (c) 2006 Todd Brabender

Todd Brabender is the President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and inventions.Already Know Make Market Money One Street Up Use Wall
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Commercial Van Insurance -- The In's and Out's

2007-11-05T16:08:00.000-08:00

If you use your van for travelling to work or back, or as personal transportation, the tax laws view this use as a benefit in kind. This means that you might find yourself liable to pay extra income tax.

In addition to this, all commercial vans must be covered by adequate insurance. There are usually three certificates issued by motor insurance providers to make sure your vehicle is covered.

The first of these is the Certificate of Insurance, which provides evidence that your van is insured. This is required by the Road Traffic Act.

The second certificate is the Cover Note. This is what you receive before the Certificate of Insurance. It acts as a temporary insurance policy and certificate of insurance.

Last is the commercial van insurance Policy Document, which states the terms and conditions your commercial van insurance policy, is entered into under. This is something that you should be certain to read carefully. Modern policies have little to no small print or over difficult language. If yours does, make sure that your insurer explains them.

Another UK law about commercial vehicles covers the transportation of food. Since 1995, any food that has not been cooked at home to be eaten privately has been subject to temperature control regulations. These regulations cover all the steps in preparing food. These include preparation, storage, handling, transportation, processing, sales, packaging, distribution, manufacture, and supply.

If the food involved is derived from animals, there are additional regulations, specific to the product. This means that any vehicles used for the commercial transportation of these foods must allow for temperature control. It is necessary to make sure that the food maintains an adequate temperature while it is being transported. The kinds of foods that are covered by the need for temperature control include all foods that could support colonies of harmful bacteria or generate toxins if their temperature is not regulated.

These foods can fall into many different categories. Some of these include dairy products; any foods containing eggs, meat, milk, fish, or derivatives of these; any foods which have been precooked, cereals and grains, vegetables and pulses, or sandwiches and foods containing these; smoked and cured fish and meat; and pre-prepared foods which are ready to eat, pastries and doughs which are uncooked or only partially cooked; and pizza and pasta which contain meat, fish, or vegetables.

All packaged foods that you might transport under your commercial van insurance policy must have special instructions on their labels regarding their storage. These instructions will tell you if you must keep these items cold while transporting them. The basic requirement is that no one keeps any ingredients, raw materials, partially finished products, or finished products at temperatures, which might allow bacteria and toxins to form if the products are susceptible to this formation.

Some foods may also have specific temperatures at which they must be held. These are usually below 8 degrees Celsius, or, in the case of warm foods, above sixty-three degrees Celsius, as appropriate. Some foods are exempt in certain circumstances. These circumstances include any foods, which may be kept at room temperature for the duration of their shelf life. Also included are foods, which have been preserved, such as canned or dried food. Some canned foods are only pasteurized, and must be refrigerated, such as tinned meat. Foods, which must be matured or ripened at room temperature, are also exempt, such as cheese. Once they have properly matured, they are stored chilled at the appropriate temperature. Also exempt are raw ingredients, which are meant to be cooked or processed in such a way that they will not present a threat.

Food, which is to be sent through the mail, is exempt from the eight degrees Celsius rule. However, these foods must be kept at a temperature that will not pose a hazard. There is some flexibility in these regulations to allow for the loading and unloading of food from vehicles to the place where it will be kept. As long as it can be shown that the food does not spend an undue amount of time outside of the temperature controlled commercial van, this is permitted.

The law also allows for some other, very limited circumstances. These relate to the display and serving of food, and to manufacturer recommendations about holding temperature on specific kinds of food. These are primarily advisory in nature, however, and specific information about them must be acquired from the Department of Health.

Peter Fitzpatrick is a Marketing Professional for many of the UK's Leading Commercial Insurance companies. With 20 years worth of commercial insurance experience, for companies including: Norwich Union, Churchill and Zurich. To learn more on commercial van insurance visit his website http://www.van-insurance-britain.co.uk Small Business Email Marketing
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Associate Marketing: Is It the Simplest Means To Make Money Online?

2007-11-03T18:58:00.000-07:00

Affiliate marketing has been around long before the internet, but it has become so much more popular as a way to make money since then. Let's take a quick look at what it is and what it is exactly that makes it so special, shall we?

Affiliate marketing is not about writing your own product and trying to find people to buy it. Affiliate marketing is about recommending someone else's product or products and making a percentage from that sale. It's basically piggybacking on the efforts of other peoples work, which is ok, because they want you to!

These marketers who have their own products will be very eager for you to recommend their products. If they know what they are doing then you are their best friend! And you can easily have a great, profitable business relationship with these other marketers; they create the products and you sell them!

This is really great for both the affiliate and the creator of the product. The average affiliate marketer just wants to make some extra money. They do not bother with creating products or services or even handling other tasks that come along with being a product creator or owner, like customer service, updates, upgrades, etc. Great affiliates are really good at figuring out what people want to buy and then directing those people to the product. This is one of the many wonderful advantages to being an affiliate marketer: It is not your job to sell the item. It is your job to simply pre-sell the item. Let the items sell themselves.

Affiliate marketing can be even more lucrative for the affiliate marketer by offering buyers incentives for buying through your affiliate link. What kind of special offers? Well, the smartest affiliates are affiliates that have actually tried the product or service they are promoting. When the affiliate has actually tried the product, they can create better offers based on what they know of the product! The affiliate marketer that does this can provide additional reports or even videos that explain the advantages or secrets of what the buyer can do with the product or service! If you are an affiliate marketer selling a software application, then you can tell your visitors that they will receive a video from you showing the best ways to make use of the software program.

Back to the original question: Is affiliate marketing the easiest path to make good money online? Without a doubt, yes, it is. Once you take into consideration the fact that you do not have to make a product and all that you have to do is promote products to people that are already looking for products you are promoting, taking candy from a baby could not be easier.

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Youve Decided To Refinance, Now What?

2007-11-01T10:36:00.001-07:00

Researching and knowing your options is the key to making a responsible decision when you decide to refinance your home. You may wonder how to take advantage of offers like no-cost refinancing, or what type of new mortgage is right for your unique situation. Having the right information and asking the right questions is the key to making a decision you will never come to regret.

First of all, when you refinance, you should keep your long-term financial goals in mind. Something that looks like a great deal in the short-term can actually end up costing you more than if you had never refinanced at all.

No-cost mortgages are one trap homeowners are prone to falling into when they refinance their home. Sometimes, no-cost mortgages are a great way to refinance and save a lot of money. But in some situations, no-cost mortgages can disadvantageous, and some no-cost mortgages are really not the deal they claim to be.

Some lenders say they offer no-cost refinancing when they are actually charging you fees and adding them to the total mortgage amount. Often, these fees stay hidden, and the consumer never knows that they are paying higher monthly payments thanks to a dishonest lender. True no-cost refinancing means that the lender pays all costs on your behalf, charges you no fees for service and DOES NOT increase the total loan amount.

If the interest rate on the no-cost loan is lower than the interest rate on your current mortgage, then you can save thousands by going with the no-cost loan. But be sure to read all contracts thoroughly, and make sure everything adds up. That way, you can avoid being charged any hidden fees that may increase your monthly payments.

Another important decision is whether you should refinance from an adjustable rate mortgage to a fixed rate mortgage. Some consumers see this as a no-brainer ?isnt it always advantageous to lock in an ARM to a lower FRM?

The answer is no, not always. If you do not think that you are going to remain in your home more than a few more years, then the cost of refinancing to an FRM may be more than the money you will save on the interest. Again, always keep long-term financial goals in mind.

When is it not a good decision to refinance? In order to benefit from refinancing your mortgage, you must remain in your home long enough to break even. This is called the break-even?period, or the period of time it takes for the interest savings to cover the cost of refinancing. Often, lenders will figure your break-even period by simply dividing the cost of the new loan by the reduction in the monthly mortgage payments. This is NOT the correct way to determine the break-even period.

The problem with this equation is that it does not take into account the length of the new or old loan. Depending on whether you refinance for a 30 or 15 year mortgage, your break-even period could be much shorter or much longer than this simple equation might have you believe. Be sure to ask your lender if they took into account the length of the loan when calculating your break-even period.

The decision to refinance your home is one of the most important decisions you will ever make. Knowing what your long-term financial goals are and never losing sight of them can mean the difference between making a decision you regret, or walking away from the closing table a happier homeowner.

Robert Michael is a writer for AP Refinance which is an excellent place to find refinance links, resources and articles. For more information go to: http://www.aprefinance.com online casino free bonus
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Your Website Is The New Lemonade Stand

2007-10-31T14:06:00.000-07:00

Internet marketing is a new place with the same old purpose. When I first learned about Internet marketing, it felt as if I had been there, done that. I reached back in time to find how Internet marketing today was something I already did, years ago. I was a nerdy kid who was more interested in commerce than dolls. I persuaded my dad to help me setup a lemonade stand on the lawn in front of our one-story home. I mixed up a batch of fresh squeezed lemonade, grabbed my mother's favorite milk glasses, and hung up a cardboard sign with the words, "Lemonade 10?" I greeted my first customer within the hour. It was fun stuffing all those 'In God We Trust" dollar bills into an old cigar box.

Today, dollar bills fly across space and deposit themselves into my bank account. That's different! But commerce is still the exciting challenge that left my dolls unattended on the shelf. The Internet has opened up endless possibilities for commerce. And just like the sign I hung up years ago, we still put signs out to attract buyers. It's not so different.

You meet people, show them your wares, let them know why your lemonade tastes better than anyone else's and after they buy a glass and take a sip, they come back for more. It is such a simple concept, it's a wonder why so many marketers make it sound so confusing.

Think of Internet marketing as if you were tacking up a sign on your lemonade stand. Now, think of your website as your lemonade stand. It's easy to see that all you have to do to attract more customers is hang up lots of signs all over the neighborhood. Now, picture yourself standing on your front lawn as cars speed by and no one stops to buy a glass of your frosty lemonade. That's what happens when you don't put out any signs.

There are many places where you post your advertising sign on the Internet. Google, Yahoo!, Ask.com are well known hot spots to post your sign. It's called pay-per-click advertising. You rent sign space, but pay only when someone clicks your link and lands on your web site page. What if you get hundreds of clicks at $1.00 each. Yikes! That can add up. But it is a real sunny day when the visitors that come from each click, engage your offers and become a new business contact. That's a lot of lemonade!

But what if people land on your web page and don't like the color of your lemonade. Sales conversions will be low to non existent. So before you hang out any signs inviting customers to your website, do a sales checkup. You want the words on your web pages to show and tell visitors just how tasty your offers are. You want both substance and persuasion throughout your web page copy. If you're not sure how to write your copy, there are many professional advertising copy writing services ready to help you.

Speaking of your web page copy, another way to bring buyers to your web site is search engine optimization (SEO). This is like dressing up your lemonade stand sign with the right words. How many takers would I have gotten when I was a kid if my sign read, "Cold Beer" when I was clearly selling lemonade. People who stopped by for a beer would not be pleased. And what if I wrote those words in a foreign language. People would be confused, and so would search engines. It is just as important to speak in a language search engines understand as it is to speak in a language your web page visitors understand. Search engine optimization makes that happen. And the beauty of search engine optimization is you get free clicks. It's like posting signs all over the Internet inviting customers to come and buy a glass of lemonade. But in this instance, all your posts are free. You don't pay for the clicks you get. How cool is that!!

Internet marketing may be a mystery to you, and you may not even know enough about it to even consider it as a necessary arrow in your marketing quiver. Who wants to run up a credit card on this unknown thing called Internet marketing. Unfortunately, this nebulous selling environment is it. It's the place. Your website is the new lemonade stand, and Internet marketing attracts buyers.

We meet and we both benefit. We still have that in common. If you have a website, check your web pages for substance and sales persuasion, optimize key pages and start marketing online. Post those signs. Let people know how good your lemonade is.

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"Folksonomies" - a New Viral Marketing Tool

2007-10-29T16:41:00.000-07:00

A new consumer phenomenon is called "tagging" or "folksonomies" (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created.

Here's how tagging works. Using sites such as del.icio.us - a bookmark sharing site ?and Flickr - a photo sharing site - consumers are collaborating on categorizing online content under certain keywords, or tags.

For instance, an individual can post photographs of their iPod on Flickr and file it under the tag "iPod." These images are now not only visible under the individual user's iPod tag but also under the community iPod tag that displays all images consumers are generating and filing under the keyword. Right now Flickr has more than 3,500 photos that are labeled "iPod."

Tagging is catching on because it is a natural complement to search. Type the word "blogs" into Google and it can't tell if you are searching for information about how to launch a blog, how to read blogs, or just what. Large and small sites alike are already getting on to the folksonomy train. They are rolling out tag-like structures to help users more easily locate content that's relevant to them.

Although tags are far from perfect, marketers should, nevertheless, be using them to keep a finger on the pulse of the American public. Start subscribing to RSS feeds to monitor how consumers are tagging information related to your product, service, company or space. These are living focus groups that are available for free, 24/7. Folksonomy sites can be also be carefully used to unleash viral marketing campaigns - with a caveat. Marketers should be transparent in who they are, why they are posting the link/photos and avoid spamming the services.

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Characteristics of Opt-In and Permission Based Marketing

2007-10-22T09:30:00.001-07:00

There is another aspect to Internet marketing that makes waves to those who are starting up in the business. It is called opt-in and permission based marketing. It works so well because it is something that possesses three characteristics that is not that emphasized in other techniques of Internet marketing.

Opt-in and permission based marketing is clearly a star in its own right when it comes to converting your prospects into buyers. This is where much of the favorable client and businessman relationship flourishes well. Briefly, we describe here the three characteristics of opt-in and permission based marketing.

Personal

This is definitely the first adjective in the magic three. Personal correspondence never fails to get the consumers?attention. Just put yourself in the position of your lead. Wouldnt you be just as exasperated opening another cold and uncaring email that is just obviously trying to siphon off some of their money for selfish pursuits?

If you want to be an Internet marketer with an effective opt-in listing, you must treat your leads like human beingcomplete with emotion, calling them by their first name (you can actually automate that!), and making them know that beyond marketing, you genuinely care about them. This is not something you do to flatter. It will not pan out properly if you are not as sincere in creating a personal touch to your business.

Anticipated

Opt-in lists are often anticipated. After all, it was they who explicitly subscribed under you, right? The thing about unwanted and unexpected marketing pitches is that they instantly go to the trash bin. Meanwhile, if you have the person under your opt-in list, they will really wait for the newsletter to arrive at their email inbox. The fact that they took the time to subscribe to your site means that they are willing to allot your updates some time. This is really a good opportunity to seize.

Relevant

This is also another important facet of permission based marketing. The content of your newsletter must be relevant to what the person has subscribed. Since this is an anticipated marketing form, you will have to meet certain expectations as to the content and its relevance to their particular needs. This is where other marketing strategies fail.

In permission based marketing, it already answers the whats in it for me??quality that most customers look for through the relevance of the things they gain from the effective Internet marketer.

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I Thought You Where My Good Friend

2007-10-21T17:40:00.000-07:00

A short article about a new way to look at smoking in your life.

I am often asked by people who call or email me about therapy for stopping smoking, how much will it cost to stop smoking? I always respond a lot less than it will cost to keep smoking, and I dont just mean the money?

Smoking always reminds me of the old friend you used to have. He/She would always be there when you needed them, when you where lonely, when you where stressed, when you where bored, any time at all when you needed some support to get through. However, one day you found out that this trusted old friend of yours was actually siphoning money out of your bank account a truly alarming rate. Whats even worse is that this old chum was also endangering the health of the very people you held most dear in life (including you yourself).

It seems the loyalty and help of your special chum came at quite a price. In fact this friendship could have cost you every thing, perhaps even your own life and certainly your health. Hanging onto this old chum could have cost you juts about everything else that helped or supported you too, including your social connections, your participation in sports, your self esteem and maybe even all your other friends.

Just stop for a moment and ask yourself, what other friend would seek to destroy me while offering support. What other friend would drive away those of your friends who didnt share your total commitment to their way of doing things.

Perhaps you begin to see that old chum of yours for what they really area cold blooded killer and destroyer of health and happiness. Well help is at hand in the form of Clinical Hypnotherapy. Make the break now and change your life for the better, not just for now but for all the years to come. Happier years, cleaner years, fitter years, more productive years.

Id love to help you stop smoking, just like I did all those years ago. Just give me a call and well have a chat about your new life without smoking.

Alan Crisp DHP, is one of Londons leading Clinical Hypnotherapists, Stress Consultants and Motivational Trainers. He has a full time practice in Beckenham on the West Kent, East Surrey and S E London Borders. http://www.hypnoseek.com & http://www.freewebs.com/stopsmokinghypnotherapy Real Ways To Make Money Online
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2007-10-20T21:45:00.000-07:00

I was once where you are trying to figure out how to create an income online, but not knowing where to start. I spent hundreds of hours and thousands of dollars on every type of money making system out there. Funny thing is not one of them worked for me. Then one day I came up with a secret idea to make money online. After I started making money online with one of my ideas I put a few more into place and started creating multiple steams of income at home from my computer.

The crazy thing is I now make more in one week than a school teacher makes working for an entire year. I can remember not too long ago when I was 3 payments behind on my mortgage and 2 payments behind on my old car. I hardly had enough money to buy a hamburger at McDonalds. Life is so much different now that I am making money on the Internet. I am going to share my secret system with you so you can start making money online and living the way you want to live, not just the way you have to.

I have found a proven money making system anyone can use. You don't need any special computer knowledge. You don't have to know how to build a website, and you don't have to be a marketing guru. So what do you need? All you need to do is follow a few simple steps and you are on your way to making a small fortune online. This system is unlike anything you have ever seen before. You now have the opportunity to start making a full time income online working just a few hours per week from your computer.

With my system you will be able to create multiple streams of income in a matter of a few hours. I provide you with everything you need to start making money online. I will reveal to you my most powerful secrets for making a fortune online. Not only that I will give you a step by step guide on how to get up and running right away so you can start making money today. For a limited time I am also going to give you a FREE money making website. This website is already setup to make you money, all you need to do is activate it and you will have cash rolling in immediately.

A few insiders who currently use my secret system have reported incomes between $10,000 and over $100,000 per month. My system is proven to work not only for me but also for the insiders who currently are using it. You can start seeing the same kind of results all you have to do is get started today.

First let me tell you I am not an Internet guru by any means, I am an average person who found a way to make a fortune using the internet. I am now sharing my secret system with you. I grew up in a lower middle class family where my parents always fought about not having enough money. I knew this was not the way to live and there was a better life out there. So I set out to make my first million, after trying one business after another and failing at everything I tried. Not to mention getting my self in debt way over my head. I decided enough was enough. So I gave up for a short time and worked my 60 hour weeks. Notice I said 60 hour weeks and not 40, well I had piles of debt from trying to start a business so I worked all the overtime I could get my hands on just to try to get my self out of debt.

One day while I was working I came up with an idea on how I can make money on the Internet. I went home and turned on my computer and decided to explore the online world. I got so excited from the ideas I had I decided to use one of my sick days and call off work the following day. I stayed up all night working on putting together this system to make money online finally at 4 in the morning it was up and running, and I went to bed. I went out for breakfast in the morning with a friend and when I returned home I turned on my computer and got online. I could not believe my eyes!!! I made $112 while I was sleeping and while I was having breakfast with my friend. This was as much money as I would earn working all day at my full time job.

So needless to say I was able to quit my job one month later because I had made over $16,000 in my first 30 days. I have perfected my system and now I make over $100,000 every month. Keep in mind that I only work for two hours per day. Some days I don't even do anything yet I make thousands of dollars every day. The best part is you can start using my secret money making system and seeing the same type of results right away.

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What Is Your Online Business Model?

2007-10-19T16:20:00.000-07:00

What does your perfect business look and sound like? Are you one of those that is looking to make money at home for doing nothing? Or, do you plan to work hard to earn this income in such a way as so that it can actually replace the income you are currently making? While some individuals look at the opportunities and worry if in fact it is possible to not get ripped off, others take the time to actually learn what makes them work. These are the individuals that will succeed in their online business endeavors.

You Can Make Money Online

You just need to know how. Step one in the process is learning about some of the options out there that are available. We are not talking about scams and games but legitimate businesses that you can make a great deal of money with. Once you learn what is available, you'll need to analyze which project fits with your specific being. What makes you tick, in other words? Finally, you'll need to get yourself motivated and get your products out there.

What's Out There?

There are many various types of businesses that you can secure. Many of them include selling products, software, ebooks, or the like. In some cases, you will want to produce and sell your own product while in others you'll want to use another's product to make a profit from. One this is for sure, you'll probably need to set up a website to sell it.

In most cases, individuals will set up a website for the product that they are trying to sell and then promote that site. To do this, there are a number of means that will work for them. They can use ads from the search engine Google for example. Some like to fill their website with great content so that the search engines stop there when someone does a search for their product. You can create good articles about the products you are selling and submit them to article directories which will allow others to use them. This allows people to come to your site for their product needs. Still, there are many ways in which you can promote your product through a website.

Now, before you worry that you are not Internet savvy enough to actually make a website, there is just nothing to worry about. There are simple to use software programs that will basically do the work for you. These are not overly expensive and can easily help you to create a website within a matter of minutes.

What Works For You

The best advice that you can get is to take the time to look for opportunities that appeal to you. Ask which ones actually sound good to you and determine if you could get behind selling that product or working that business. If you can put your heart into it (not necessarily a lot of money!) then you can make it work.

After you have taken the time to find out which opportunities are available, look at them side to side and stay focused. You do not want to overwhelm yourself by trying to do too many things all at once. Instead, you need to determine which one you want to start with. You can always go back for more later! Then, you'll want to build on your business through knowledge. This is very powerful to have. You can learn a lot about why a business works right online without paying a dime for it. You may want to purchase a product that will teach you, but even this is not necessarily going to make your business.

You have to make your business work. You have to invest your time in doing so. You may also need to invest a little money to earn money. But, the rewards from working your own business can be amazing. Thousands of people get started every day at a new online venture. Most of them fail not because the business will not work, but because they do not know what to do, don't put their best foot forward and they simply do not step into it with the best attitude. The best attitude is that of keenness and enthusiasm to "have a go" and put some realistic time and effort into making money. For those that are ready and willing to change their life, there is a business out there with their name on it.

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